Bunpei Yorifuji is a Japanese artist and writer well-known in his country for his series of humorous ads for the Tokyo metro. The world fame however came with his funny and quirky book ‘ Wonderful Life with the Elements: The Periodic Table Personified‘. Picturing them in our human traits, he made them more understandable and easier to memorize. Most of us probably are not very keen on chemistry but this book opens a new vision in the education. Learning is much more productive when it is close to our lives, when there is something that looks familiar. Once you meet these characters, you could not forget them. Personification of difficult issues will not make us serious scientists but surely will help to understand them and keep in our brain cells for much longer period of time.