Roger Eberhard – “Standard”

Roger Eberhard‘s conceptual project ‘Standard‘ – 32 cities, 32 identical hotel rooms = The Typology of  the World

Roger Eberhard, photobook- Standard

Roger Eberhard – Standard


Swiss photographer Roger Eberhard traveled around the globe to document how ‘standard’ this world has become. He took only 2 photos where he stayed – one from the interior of his Hilton ‘Standard’ hotel room and another from the view out of his window, always using the same perspective.

Besides of the uniformity of each room (there is even a manual for that called “Hilton Design and Construction Standards Manual”), Eberhard was surprised to find that there were similarities in the outside view too. Skyscrapers, broad avenues, highways – the usual modern city landscape gives as little clue to the location as the interior. “The result is a typology of rooms which are arranged according to the same formula all over the world,” Eberhard says. “But also the views tell of standardization, of the anonymity of the urban space.”

Eberhard states that the project is not a critic of globalization or questioning Hilton’s quality. It is just an observation of the new world. His conclusion is more about our ‘standard’ behaviour – “Why do we travel the world and stay in a place that looks same everywhere we go? What does that say about us as creatures of habit?”

The project is available in a photobook ‘ Roger Eberhard – Standard’